QL2 is an on-demand, web-based service that collects data from across the web and organizes and presents data according to user preferences. QL2 helps professionals in the airline industry stay competitive by providing a way to quickly monitor data about competing companies’ activities and pricing strategies.
QL2 came to Blue Flavor with a rough, legacy application that made sifting through mounds of travel-related data difficult. Their goal was to clean up the visual organization of their site, making it more intuitive to use—without compromising the data.
Our biggest challenge was to elegantly present the mass of information on each page, by prioritizing and categorizing data so that it was easy for the user to immediately discern what was being displayed.
We attacked the problem on many fronts. By replacing the old homepage with a shared dashboard functionality, we made it easy to view recent activity (like changes in flight prices) and generate both basic and comprehensive reports. We gave the dashboard an approachable, blog-like look. We transformed a homepage which displayed nothing but the “user’s last search” into an attractive and powerful dashboard.
We also created an inviting design for the rest of the site, by focusing on details (like color and interaction elements) that gave it a friendly feel. Our team also refined process flows and application architecture, as well as rearranged navigational elements to create a stronger user experience.
Overall, we settled on a contemporary design that welcomes the user and encourages interaction. It’s clean and elegant, even though there is a lot of data.
And most importantly, QL2 felt happy about our work. Scot Madill, Director of Product Management for QL2, says:
“Blue Flavor has a great team and a solid process. Working with them was a wonderful experience—from the initial stages all the way down to project management. They have a truly communicative, smart, and capable team. We would absolutely work with them again!”
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